Here we have a call to discover everything we need to ensure the project’s success. 

So we dive into the exact goals you have for the project and for your business, in general.

We unpack the current channels you are using to reach your audience and how we can maximise them.

And we also look at what your audience has previously responded well to so we can make sure to maximise off this as well.

So then using this data we can develop your custom marketing strategy to achieve your goals as soon as possible. 

On this discovery call we also explore your stories of why you got into your business, key moments in your journey along the way, any key clients or transformational experiences that stood out to you and any other pivotal moments in your life that could be of value to touch upon for your audience. 

Then we run through your ideal client sheet on the call to ensure that we have a clear picture of exactly who we are speaking to with the copy.

And once the call is complete we ask that you send over access to your offers, course details and client testimonials. 

Phase 2 is the research phase where we take time to dive deep into your world.

We discover everything about your business, your audience, and your industry. So not only do we put together what works well for your audience. But, we explore what your competitors are doing and what is overdone in your industry so that we can make sure we avoid doing the same in your copy. 

Helping you to stand out from the crowd and positioning you as the true authority in your niche

This research phase happens completely without your input so you can just kick back and relax while we do the heavy lifting here. 

The research phase typically takes a week to complete.

To ensure that we have put together a full discovery board that captures your exact voice and tonality, including how we wish to position your copy, the frameworks that will work best with your audience, and the structures we are going to use to achieve your goals set out in the discovery call

Once our research week is completed you will have access to this information via your custom notion board, so you will always have this research bank to refer back to for your business. 

Phase 3 is the strategy and debriefing phase where we have a quick call to run through the strategy and research we have put together, so that you can give the go-ahead on the plan and make any slight changes that may be necessary before we enter into the writing or coaching process.

And once the strategy is dialled in we are good to go!

So whether we are working together in a coaching capacity or whether we are writing done for you copy for you, here’s where the magic starts to come to light. 

Because, here is where we will either begin our coaching calls,

Or we will begin writing your copy for you, which will be delivered at our agreed-upon time.

If we are working together on done-for-you copy, your business will enter into phase 5 once your copy is completed. 

But if you are a coaching client you won’t have to worry about this next stage and will just skip to phase 6 instead. 

Because Phase 5 is our review phase. 

So once we have your completed copy, we typically offer 1 review or notes session per piece of copy. 

This means we send you your completed copy. And then there will be an agreed-upon timeframe for you to go over the copy and add any comments to the document that you may have. Accompanied with any voice notes or loom videos that you wish to send over, so that we get a super accurate picture of your feedback. 

In this stage, we find it’s always important to remind clients to consider leaving the key structures and angle of the copy in place, as they were developed alongside our carefully crafted strategy to help achieve your business goals that were set out in your discovery call.

Once we have your feedback, we go about making the changes needed 

Giving you your perfectly crafted, ready-to-go copy that’s all set for you to take away and post on your relevant channels. 

If we are working together on daily done-for you copy these review sessions will happen once a week when you receive you batch of copy of the week. 

And we will have a short all every 2 weeks to check in on how the copy is going, along with any updates in your life and business to ensure that the copy is always fully up to date and accurate. 

Once you have your copy complete or your coaching fully underway 

All that’s left to do is to enter into Phase 6. And Phase 6 is the final stage of the process. 

Which is quite simply is to rise and repeat. 

Repeat the cycle of developing expertly crafted copy either through our done-for-you services or through our copy coaching. 

So that you continue to receive huge business growth filled with sales from your dream clients. 

Developing real connections with your audience and creating loyal following for your business.

So put simply Phase 6 is the continuation of you success we continue to work on bringing you the best results possible and smashing your business goals. All through our expert copywriting.