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Our Mission

EFFICIENCY, KNOWLEDGE, RESULTS

Create killer content quickly & efficiently, using our expert knowledge to have you standing out from the crowd, delivering your desired results of consistent sales from dream clients

Why work with us?

Who we are?

Direct-response copywriters based in London, serving clients worldwide

A team of expert copywriters, passionate about making sure the valuable work you do is seen by the right people in the right way to bring your business the success you have always dreamed of
Our founder, Nicole Parkes is also the UK Spotlight for the World Association of Women Entrepreneurs

What our customers say about us!

Natasha6 Figure Business Coach

I’ve loved working with the Copywriting Collective on my daily social media posts/ emails.
Nicole managed to create a 35% increase in calls booked via social media after only the first month of working together! I couldn't be happier.
Her strategies tailored to my business goals changed the game for me in my coaching business and I recommend anyone looking to grow their sales online speak to her.

Olivia6 Figure Systems and Operations Coach

Nicole was fantastic & so easy to work with! She captured my voice so well simply from reviewing my past content & avatar sheet - I didn't have to spend time coaching her through my voice like I've had to with so many copywriters in the past. And I was so impressed by the copy itself - she saw things from a completely new angle I hadn't considered which led to reaching new people in my audience and getting lots of interest in my new masterclass! Also 30%+ open rates & 3.2% CTR on emails - I was super happy!

Andy7 Figure Fittness Coach

I was impressed with the services of the Copywriting Collective from day 1. The whole process was so smooth and professional.
The personal notion board to organise all my copy that I was given on my kick-off call is awesome. I honestly couldn't live without it now.
And the strategies they have put in place for my marketing have brought me some of my best clients.
Even better, it only took 1 call with Nicole about my client avatar, business aims, personal stories etc and they did the rest. So there has been basically no work on my end.
They nailed my voice and how to speak to my audience straight away. So it was as if I had written the emails only these ones actually brought in sales for me!
I’d recommend their services to any fellow business owner who struggles with their content, I have never looked back.

Jamie6 Figure Life Coach

Nicole had an awesome plan from the get-go, the marketing strategy she put together for my business to grow my audience and increase my sales blew me away. So we got working together and the result of her taking over all of my emails and social media posts led to me closing on average 4 new sales a week! I am so happy and couldn't believe the impact she could have on the sales of my business only from her copywriting.

There are 2 types of done-for-you copy that we offer, which are: 

1- Daily Content 

2- One-Off Projects

See below for more details on each of these. 

1 – Daily Done-for-you Copy 

Typically our done-for-you services are for daily ‘ready to post’ copy delivered to you in advance, that follows your custom copy strategy developed by our team to hit your business goals.

But we can offer done-for-you content for less regular posting, for example, if you’re looking for posts/ emails 3 days a week and not 5 days or 7 days a week. 

This type of “daily” done-for-you copy is on a retainer basis due to the regular nature of the content. 

And it is primarily aimed at social platforms such as Facebook + LinkedIn and for email lists.

Aims:

  • Increasing engagement and brand loyalty through sharing authentic stories + experiences tied with business knowledge & expertise
  • Increasing call bookings with pre-qualified leads, leading to increased sales
  • Overcoming objections your audience may have (so that they’re ready to buy when they get on calls)
  • Positioning your business as an authority in your niche
  • Giving you/ your team 2-3 hours per day back from writing daily content in which you can focus on other areas of your business/ have fun!

2- One-Off Done-for-you Projects

If you’re looking for copy on more of a one-off basis we can also assist you!

We create copy for a range of one-off projects such as:

  • Landing pages
  • Sales Pages
  • Ebooks/ lead magnets
  • Funnels 
  • Websites 
  • Ads
  • Course writing 

But if you don’t see your project listed here drop us an email with the details of your project and we’ll see what we can do.

6 Phases of Working with the Copywriting Collective

Discovery & Briefing

Here we have a call to discover everything we need to ensure the project’s success. 

So we dive into the exact goals you have for the project and for your business, in general.

We unpack the current channels you are using to reach your audience and how we can maximise them.

And we also look at what your audience has previously responded well to so we can make sure to maximise off this as well.

So then using this data we can develop your custom marketing strategy to achieve your goals as soon as possible. 

On this discovery call we also explore your stories of why you got into your business, key moments in your journey along the way, any key clients or transformational experiences that stood out to you and any other pivotal moments in your life that could be of value to touch upon for your audience. 

Then we run through your ideal client sheet on the call to ensure that we have a clear picture of exactly who we are speaking to with the copy.

And once the call is complete we ask that you send over access to your offers, course details and client testimonials. 

Research & Analysis

Phase 2 is the research phase where we take time to dive deep into your world.

We discover everything about your business, your audience, and your industry. So not only do we put together what works well for your audience. But, we explore what your competitors are doing and what is overdone in your industry so that we can make sure we avoid doing the same in your copy. 

Helping you to stand out from the crowd and positioning you as the true authority in your niche

This research phase happens completely without your input so you can just kick back and relax while we do the heavy lifting here. 

The research phase typically takes a week to complete.

To ensure that we have put together a full discovery board that captures your exact voice and tonality, including how we wish to position your copy, the frameworks that will work best with your audience, and the structures we are going to use to achieve your goals set out in the discovery call

Once our research week is completed you will have access to this information via your custom notion board, so you will always have this research bank to refer back to for your business. 

Strategy & Debrief

Phase 3 is the strategy and debriefing phase where we have a quick call to run through the strategy and research we have put together, so that you can give the go-ahead on the plan and make any slight changes that may be necessary before we enter into the writing or coaching process.

And once the strategy is dialled in we are good to go!

Get To Work

So whether we are working together in a coaching capacity or whether we are writing done for you copy for you, here’s where the magic starts to come to light. 

Because, here is where we will either begin our coaching calls,

Or we will begin writing your copy for you, which will be delivered at our agreed-upon time.

Review

If we are working together on done-for-you copy, your business will enter into phase 5 once your copy is completed. 

But if you are a coaching client you won’t have to worry about this next stage and will just skip to phase 6 instead. 

Because Phase 5 is our review phase. 

So once we have your completed copy, we typically offer 1 review or notes session per piece of copy. 

This means we send you your completed copy. And then there will be an agreed-upon timeframe for you to go over the copy and add any comments to the document that you may have. Accompanied with any voice notes or loom videos that you wish to send over, so that we get a super accurate picture of your feedback. 

In this stage, we find it’s always important to remind clients to consider leaving the key structures and angle of the copy in place, as they were developed alongside our carefully crafted strategy to help achieve your business goals that were set out in your discovery call.

Once we have your feedback, we go about making the changes needed 

Giving you your perfectly crafted, ready-to-go copy that’s all set for you to take away and post on your relevant channels. 

If we are working together on daily done-for you copy these review sessions will happen once a week when you receive you batch of copy of the week. 

And we will have a short all every 2 weeks to check in on how the copy is going, along with any updates in your life and business to ensure that the copy is always fully up to date and accurate. 

Rinse & Repeat

Once you have your copy complete or your coaching fully underway 

All that’s left to do is to enter into Phase 6. And Phase 6 is the final stage of the process. 

Which is quite simply is to rise and repeat. 

Repeat the cycle of developing expertly crafted copy either through our done-for-you services or through our copy coaching. 

So that you continue to receive huge business growth filled with sales from your dream clients. 

Developing real connections with your audience and creating loyal following for your business.

So put simply Phase 6 is the continuation of you success we continue to work on bringing you the best results possible and smashing your business goals. All through our expert copywriting.

Discovery & Briefing

Here we have a call to discover everything we need to ensure the project’s success. 

So we dive into the exact goals you have for the project and for your business, in general.

We unpack the current channels you are using to reach your audience and how we can maximise them.

And we also look at what your audience has previously responded well to so we can make sure to maximise off this as well.

So then using this data we can develop your custom marketing strategy to achieve your goals as soon as possible. 

On this discovery call we also explore your stories of why you got into your business, key moments in your journey along the way, any key clients or transformational experiences that stood out to you and any other pivotal moments in your life that could be of value to touch upon for your audience. 

Then we run through your ideal client sheet on the call to ensure that we have a clear picture of exactly who we are speaking to with the copy.

And once the call is complete we ask that you send over access to your offers, course details and client testimonials. 

Research & Analysis

Phase 2 is the research phase where we take time to dive deep into your world.

We discover everything about your business, your audience, and your industry. So not only do we put together what works well for your audience. But, we explore what your competitors are doing and what is overdone in your industry so that we can make sure we avoid doing the same in your copy. 

Helping you to stand out from the crowd and positioning you as the true authority in your niche

This research phase happens completely without your input so you can just kick back and relax while we do the heavy lifting here. 

The research phase typically takes a week to complete.

To ensure that we have put together a full discovery board that captures your exact voice and tonality, including how we wish to position your copy, the frameworks that will work best with your audience, and the structures we are going to use to achieve your goals set out in the discovery call

Once our research week is completed you will have access to this information via your custom notion board, so you will always have this research bank to refer back to for your business. 

Strategy & Debrief

Phase 3 is the strategy and debriefing phase where we have a quick call to run through the strategy and research we have put together, so that you can give the go-ahead on the plan and make any slight changes that may be necessary before we enter into the writing or coaching process.

And once the strategy is dialled in we are good to go!

Get To Work

So whether we are working together in a coaching capacity or whether we are writing done for you copy for you, here’s where the magic starts to come to light. 

Because, here is where we will either begin our coaching calls,

Or we will begin writing your copy for you, which will be delivered at our agreed-upon time.

Review

If we are working together on done-for-you copy, your business will enter into phase 5 once your copy is completed. 

But if you are a coaching client you won’t have to worry about this next stage and will just skip to phase 6 instead. 

Because Phase 5 is our review phase. 

So once we have your completed copy, we typically offer 1 review or notes session per piece of copy. 

This means we send you your completed copy. And then there will be an agreed-upon timeframe for you to go over the copy and add any comments to the document that you may have. Accompanied with any voice notes or loom videos that you wish to send over, so that we get a super accurate picture of your feedback. 

In this stage, we find it’s always important to remind clients to consider leaving the key structures and angle of the copy in place, as they were developed alongside our carefully crafted strategy to help achieve your business goals that were set out in your discovery call.

Once we have your feedback, we go about making the changes needed 

Giving you your perfectly crafted, ready-to-go copy that’s all set for you to take away and post on your relevant channels. 

If we are working together on daily done-for you copy these review sessions will happen once a week when you receive you batch of copy of the week. 

And we will have a short all every 2 weeks to check in on how the copy is going, along with any updates in your life and business to ensure that the copy is always fully up to date and accurate. 

Rinse & Repeat

Once you have your copy complete or your coaching fully underway 

All that’s left to do is to enter into Phase 6. And Phase 6 is the final stage of the process. 

Which is quite simply is to rise and repeat. 

Repeat the cycle of developing expertly crafted copy either through our done-for-you services or through our copy coaching. 

So that you continue to receive huge business growth filled with sales from your dream clients. 

Developing real connections with your audience and creating loyal following for your business.

So put simply Phase 6 is the continuation of you success we continue to work on bringing you the best results possible and smashing your business goals. All through our expert copywriting.

Book in your free consultation

Ready to see if we are a good fit?

Book a call with Nicole

Want to know if we are a good fit for each other? Use the calendar option to book a free strategy call with Nicole at a day and time that suits you, so we can better understand your goals and if we can help you achieve them.

Who is this call for?

💫You want to maximise sales from your audience and grow your engagement with pre-qualified leads

💫You probably have a solid email list but it’s sat on the side collecting dust and you are unsure how to turn it into consistent sales

💫You probably post consistently across your socials but you’re not converting as many sales as you’d like 

💫You’re wanting to grow your business to the next level but are unsure of the best marketing strategy to help you smash your goals

💫You have an established business making 6 – 7 figures+

💫You’re ready to invest in the future of your business

Book in your free consultation

Ready to see if we are a good fit?

Book a call with Nicole

Want to know if we are a good fit for each other? Use the calendar option to book a free strategy call with Nicole at a day and time that suits you, so we can better understand your goals and if we can help you achieve them.

Who is this call for?

💫You want to maximise sales from your audience and grow your engagement with pre-qualified leads

💫You probably have a solid email list but it’s sat on the side collecting dust and you are unsure how to turn it into consistent sales

💫You probably post consistently across your socials but you’re not converting as many sales as you’d like 

💫You’re wanting to grow your business to the next level but are unsure of the best marketing strategy to help you smash your goals

💫You have an established business making 6 – 7 figures+

💫You’re ready to invest in the future of your business

What our customers say about us!

Matt6 Figure Business Consultant

I’d always been put off working with copywriters as I had a few bad experiences of people missing deadlines and just giving me content that missed the mark. I basically ended up rewriting it myself. But I had a launch coming up that I need emails and landing pages for so I started to work with Nicole. As soon as I started to work with Nicole I never had any of these issues. She was always super prepared and on time with every deadline, even sometimes early and the copy she produced was exactly in my voice, but she managed to add in our client results and my stories to create emails that were so exciting and interesting to read. The angles she came up with for the landing pages were super clear and easy to follow with really entertaining angles that they converted better than any of our landing pages had done previously. I wouldn’t hesitate to work with her again.

Sarah6 Figure Business Coach

I worked with the Copywriting Collective to learn how to get the emails and social media posts I was writing to convert. Because I was spending hours on my copy but I was only getting 1-2 sales as a result of it. But I really enjoyed writing the content so I didn’t want to hand it over to a copywriter full-time.
So Nicole coached me on exactly how to write better copy. She taught me all the frameworks to use, the mindset and psychology behind why different techniques work and how the smallest things like my tone of voice put some of my dream clients off working with me without me even realising.
Nicole even edited my copy so I could see the exact changes she would make if she had written it herself so I learnt so quickly how to alter my style.
I ended up getting a record of 8 calls booked in a week from applying all of the changes Nicole taught me. She really was a saviour in coaching me to have copy skills for life.
If you’re looking to write better copy go get coaching from Nicole straight away.

Alex6 Figure Marketing Coach

I worked with the Copywriting Collective to create copy for video sales letters and landing pages that I needed for a range of different sales funnels we were building out.

The copy they came up with was awesome. Delivered ahead of time and it hit the nail on the head the first time, there were basically no edits needed. I was so pleased.

The VSLs even ended up getting us records of 15% conversion rates that we couldn't be happier with. I'd recommend anyone to get your copy from them for your launches!

About Our Founder...

Nicole Parkes

Hey guys, it’s Nicole…

I guess you’re probably wondering how I got into this copywriting game?

Well to spare you another heartwrenching story of fleeing my 9-5 to support my family and follow my dreams

That you have probably heard 200 + times in varying versions from every coach going

I’ll give you my slightly different story

Prior to copywriting I studied geography at the Univerity of Birmingham

Then I went straight into studying my masters in Biophilic Design at Central Saint Martins (University Arts London)

And I even qualified with a distinction

This led me to be an interior landscaper specialising in Biophilic Design

Not what you expected?

Yeh, most people are pretty lost at this stage, don't worry

Basically, I designed plants and nature into huge new urban developments across the city of London

Think the Apple stores, SONY offices, BNP Paribas headquarters etc.

Some pretty big players

Natural design and sustainability in development are something I still have a huge passion for

But the role I held wasn’t allowing me to push my creativity or potential

And there wasn’t much scope to change that within the company in the near future

But that company worked on all of the best developments in London, so moving to another company wasn’t exciting to me

Instead, I sought a new challenge

One that I could give my all to and build into a business

And if that challenge allowed me to travel and have a taste of the gap year life I was denied at 18, that would be a massive bonus...

In the background to all of this, my sister was deeply emerged in the world of online business and had been for a number of years

From working with a leading sales coach to running a business with him and then starting her own business

Meaning I got a pretty interesting behind-the-scenes look at what it took to run a (7 fig) online business

My sister and I are pretty close, so we would have numerous conversations about her next steps in business, talking through ideas and problem-solving together

A few months passed

I sat unhappy ticking away the days in my 9-5

Wanting a creative outlet I just didn’t have

And it became clear that I should start to view these conversations with my sister in a different way

One that could help me reshape my own career

So I went to her and told her my thoughts of getting into starting my own business

After much discussion running through my skillset, we both agreed that copywriting fit very well with my personality, business style and ambitions

My natural predisposition to writing

And having poured my heart into countless essays, reports and creative writing stories over the years also pointed me towards copy

It helped that I had already produced lead magnets and landing pages for my sister in the early days of her business

Which had all produced good results

Helping to solidify the decision

So my copywriting journey was born

I got stuck into the best resources in the copywriting game,

I completed courses

I invested in coaches

Whilst writing copy for my sister and some of her business contacts to get started

This helped me build up my copy skills and importantly establish my business in the copywriting game as one that could bring about real results for businesses

From there I went on to grow my business focusing on done-for-you and copywriting services for high-ticket coaches/ consultants

And that has now progressed even further into helping businesses with their marketing stagey, consultancy and lead generation

To help my clients achieve their goals as efficiently and effectively as possible

So, after an unconventional start to my business

I am now able to work with my dream clients

Developing fully customised copy strategies according to their goals

And delivering all of the copywriting that they need to implement those strategies

Meaning that our clients grow their audiences

And increase their sales

Through relatable, value-packed copy that people actually want to read

That's packed with our expertise to subtly sell without being pushy

So if you want to work with professionals, who knows what copy converts with high-level prospects

And can target their needs with approachable, fun and informative copy to give you tonnes more sales

I think I can point you in the right direction of some…

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